Disrupting the Market with a New Innovation

January 08, 2018

Disrupting the Market with a New Innovation

The commercial success of a product is often limited by the market acceptance, especially if radical change is introduced. Fortunately for these new innovations, early adopters tend to be the open-minded purchasers who are seeking these significantly different solutions.

The typical cautious approach to new product design is often limited to subtle changes. These changes may introduce a more effective mechanical solution, new materials or a cooler look. A bold design that aspires to introduce a new approach in solving an evident challenge must lead the way into uncharted territories, identify the early adopters and appeal to their adventurous spirit. To be truly effective, this disruptive innovation must provide confidence to the consumer that they are not being seduced into a fad or “fake news” on what this innovation can do for them.

CoreChair is a disruptive innovation. The traditional ergonomic office chair and its classic design with a flat seat, tall back and arm rests, has been employed and accepted as a standard for almost 100 years. Standing Offers within Government define office chairs in this fashion. Corporate facility managers seeking standardization define their organizational needs after this. Traditional ergonomists reflect on their training and the rationale for this design approach. Yet, the research clearly identifies that while these well-established design features may be comfortable, they contribute significantly to what has become known as “sitting disease” or the sedentary effect of not moving.

This active sitting approach presented by CoreChair addresses sitting posture, comfort and introduces movement. Movement as a feature alone could have been achieved by adding this to a traditional chair design but the development process did not stop here. The intent was a whole new way to sit that was a healthy and comfortable solution. Most people intuitively understand the design intent but change does not come easy especially when we are accustomed to lounging in our current sitting solution.

CoreChair has invested in a diverse strategy to alleviate the natural tendency to resist change. Independent studies have been conducted by renowned researchers at prestigious centers of excellence such as: The University of Waterloo with Dr. Jack Callaghan; The University of Guelph with Dr. Leah Bent; Cornell University with Dr. Alan Hedge; Memorial University with Dr. Diana DeCarvahlo; and combined efforts from The Mayo Clinic and Arizona State University with Dr. James Levine.

Engineering was completed by leading Toronto based engineers at Inertia Engineering and Design, with serious attention to detail. This active sitting solution has also undergone BIFMA ANSI testing to exceed 1 million cycles of durability.

In many cases this is still not enough to overcome the very powerful resistance to change, so CoreChair offers a 12-year warranty that speaks to the quality and durability as well as a 60-day satisfaction guarantee.

Many disruptive innovations experience delays in market acceptance even when they have done their homework extremely well. Examples most recently: The Dyson vacuum, while in the not too distant past: IBM and Apple Computers, cell phones by BlackBerry, Apple and Samsung. Even back in the day: Ford Motor Company introduces the automobile!

Early adopters seem to seek out these disruptive innovations. Once they have demonstrated their acceptance then others will consider checking it out.

This process takes time so disruptive innovators need to do their homework and exercise patience.

The reward for these innovators is their early arrival on the market and an opportunity to establish their product and brand ahead of others.





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About CoreChair

Introduction to the CoreChair

Patrick's Story

With a degree in Kinesiology, the study of human body movement, Patrick has committed his personal life to an active and healthy lifestyle and pursued solutions to optimize this among others. 

                                                            Patrick Harrison on a Conference Call   Patrick Harrison Snowboarding 
Patrick's initial success was the development of a company that focused on the design, manufacture and distribution of specialized seating solutions for non ambulatory persons dependent on wheelchairs for mobility. Special Health Systems Ltd., was considered a leader in this field in North America as well as other global centers prior to the sale of this company in 1995 to US based Invacare Corporation. 
After the sale of this company, Patrick pursued many other entrepreneurial ventures that ranged from agricultural to philanthropic opportunities, but was drawn back to his passion to create solutions that would address physical challenges experienced by everyday people.
Patrick Harrison SHS
With the emerging awareness on the perils of sedentary lifestyle coupled with the musculoskeletal damage incurred by desk jockeys, Harrison was inspired by the number of persons who intuitively sought activity in their day at the office by taking an exercise ball to replace their traditional office chair.
Thus he began what became a 7 plus year project to create what is best described as a disruptive innovation by developing an active sitting chair that is now commercially known as CoreChair. 
                                                 Patrick Harrison Paddleboarding   Patrick Harrison IronMan  Patrick Harrison Surfing
Aware that human nature and the resistance to change is the biggest challenge that we all face, Patrick collaborated with Centers of Excellence such as the University of Waterloo, Mayo Clinic, Cornell University and others, to validate the efficacy of this design. 
In parallel, Patrick sought practical input from clinicians, health experts and everyday people to gain feedback on the design evolution to ensure a comfortable and effective solution. 
The result is a very high quality seating solution that challenges traditional doctrine of healthy workplace environments, with attention to detail on every day needs and value to those who use it. 

Our Core Design

The vision of CoreChair is to offer the world’s healthiest, ergonomic and therapeutic office chair. Paying little mind to convention or tradition, we chose to focus on you, the sitter. Our tech innovation focuses on optimal posture through core stabilization and movement that mobilizes key joints most affected by sitting. We made our seat highly sculpted to relieve pressure points, prevent sliding and deliver comfort. It works in conjunction with the low back, stabilizing the pelvis to optimize your sitting posture, reduce back pain and prevent slumping at your desk. Many of us are actively seeking therapeutic remedies to help reduce our back pain. Prolonged static sitting in traditional chairs (even high end ergonomic chairs) can result in uncomfortable back strain and lack of movement. Invest in your health with an innovative seating solution designed to harmonize your personal movement with your chair.

 

 

 

 

Our Strategic Partners

ACE Corporate Member: CoreChair Strategic Partner CAOT Corporate Partner - CoreChair Strategic Partner DMZ - CoreChair Strategic Partner GoodLife Fitness, GoodLife Rewards - CoreChair Strategic Partner HRPA (Human Resources Professionals Association) - CoreChair Strategic Partner    Adelaide Health Clinic             The Ultimate Health Podcast

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